Elitra Health offers preventive, concierge-level care to a demanding audience: ultra-high-net-worth individuals who invest in their longevity, and the HR executives who choose health benefits for their leadership teams. The brief was to raise brand visibility and generate qualified leads with both groups across the New York Tri-State area.
I developed the campaign’s messaging and visual identity around one idea, “Join the top 1% of health,” a line that speaks to status and to prevention at the same time. A deep plum palette, refined serif typography and editorial photography gave the brand the restraint of a private club, carried across print ads, magazine spreads, flyers, the website and social media. The campaign ran on a hyper-targeted digital plan across search, display and social, built to reach these individuals where they already spend their attention.
