Ivanka Trump

A SEASON FOR SHARING CAMPAIGN

The "A Season for Sharing" holiday campaign celebrated the multifaceted life of a modern woman—highlighting her roles as a professional, a woman, and a mom. The campaign showcased the brand’s full product range, including apparel, shoes, bags, and jewelry, while introducing a new category, gifts, with the launch of the Dream and Do candle.

The initiative also featured a partnership with Southern Living, including two exclusive pop-up experiences in South Carolina and Alabama, creating a memorable and immersive way to connect with the brand during the holiday season.

SCOPE
BRAND STRATEGY
BRANDING
MESSAGING
COPYWRITING
PHOTOGRAPHY & VIDEO
COLLATERAL DESIGN
PRINT PRODUCTION
WEB DESIGN
WEB DEVELOPMENT
EVENTS

ROLE
CREATIVE TEAM LEADER