XO

PRIVATE AVIATION FOR ALL THE RIGHT REASONS.

SCOPE
BRAND STRATEGY
BRANDING
MESSAGING
COPYWRITING
COLLATERAL DESIGN
PRINT PRODUCTION
WEB DESIGN
WEB DEVELOPMENT
ADVERTISING

AGENCY
BESPOKE LUXURY MARKET

ROLE
SR. ART DIRECTOR

XO, a trailblazer in private aviation, is revolutionizing the industry with innovation, technology, and accessibility at its core. Partnering closely with the XO team, the brand’s message and visuals were redefined to highlight its mission of making private aviation more transparent, efficient, and within reach. Multiple campaigns were developed and prominently featured across platforms such as TV, The New York Times, The Wall Street Journal, Forbes, and more, solidifying XO’s position as a leader in the competitive aviation market.