PRM CREATIVE
ONE OF FOUR CONCEPTS EXPLORED FOR THE REBRANDING OF THE CREATIVE AGENCY.
Creativity is a balance between purpose and discovery.
For it to manifest, sometimes purpose may lead,
sometimes discovery. But an idea, like any composition,
is about elegantly balancing the two, while pushing
beyond boundaries.
Along the way, unexpected ideas may meld together serendipitously, revealing patterns and creating symmetries. In the end, it’s about unifying strategy and design to paint a picture, to connect people and purpose in beautiful ways.