SAMSUNG HOME APPLIANCES

The Right Fit

A COMPREHENSIVE, OVERARCHING BRAND IDENTITY FOR POPS WITH VISUALS AND A MESSAGING SYSTEM.

Every home is a place to fill with what you love.
Everything you put into your home should help you do just that. Whether it’s a kitchen that helps you make a feast, or a washer/dryer that lets you relax, or a fridge that helps you connect more closely to your life, it should fit right in, so you can fill your home with more of what you love.

Bold  –  Versatile  –  Modular  –  Direct