Samsung 

HOME APPLIANCES

"The Right Fit"- A comprehensive brand identity developed for Samsung Home Appliances, featuring bold, versatile, and modular visuals paired with a direct messaging system. The focus was creating impactful in-store visuals, digital and print ads, and POPs that resonate with consumers.

The messaging emphasized how every appliance fits seamlessly into a home, helping families fill their spaces with what they love—whether it’s a kitchen designed for feasts, a washer/dryer for effortless relaxation, or a fridge that brings life and connection to the heart of the home.

SCOPE
BRAND IDENTITY
MESSAGING
COPYWRITING
COLLATERAL DESIGN
PRINT PRODUCTION

AGENCY 
PRM CREATIVE

ROLE
SR. LEAD DESIGNER