The Copper

WHERE ICONIC WATER-VIEW LIVING AND LUXURY AMENITIES CONVERGE.

The project focused on transforming the American Copper Buildings into a more modern and luxurious brand. The brief called for refined messaging, elevated design aesthetics, and captivating visual storytelling to reintroduce the property as “The Copper.” 

The strategy successfully enhanced its market presence by emphasizing its exceptional amenities, breathtaking views, innovative design, and superior construction, driving increased demand and conversions. 

SCOPE
BRAND STRATEGY
BRANDING
MESSAGING
COPYWRITING
COLLATERAL DESIGN
PRINT PRODUCTION
WEB DESIGN
WEB DEVELOPMENT

AGENCY
BESPOKE LUXURY MARKET

ROLE
SR. ART DIRECTOR