Samsung 837

WHERE TECHNOLOGY
AND CULTURE COLLIDE.

Samsung 837 is an experiential flagship that seamlessly blends technology with entertainment, music, fashion, sports, fitness, wellness, and more. The scope included developing a distinctive brand identity inspired by the building itself, incorporating a signature 74° angle into the logo and visual system to reflect its unique design.

Creative spanned hundreds of internal and consumer-facing touchpoints, including store branding, visual system development, events, collateral, digital assets, photography, and video. This comprehensive work positioned Samsung 837 as a vibrant hub where technology and culture converge, delivering unforgettable experiences.

SCOPE
BRAND STRATEGY
BRANDING
MESSAGING
COPYWRITING
PHOTOGRAPHY & VIDEO
COLLATERAL DESIGN
PRINT PRODUCTION
WEB DESIGN
WEB DEVELOPMENT

AGENCY
PRM CREATIVE

ROLE
SR. LEAD DESIGNER