← Work← WorkSamsung 837 is an experiential flagship that seamlessly blends technology with entertainment, music, fashion, sports, fitness, wellness, and more. The scope included developing a distinctive brand identity inspired by the building itself, incorporating a signature 74° angle into the logo and visual system to reflect its unique design.
Creative spanned hundreds of internal and consumer-facing touchpoints, including store branding, visual system development, events, collateral, digital assets, photography, and video. This comprehensive work positioned Samsung 837 as a vibrant hub where technology and culture converge, delivering unforgettable experiences.
