← Work← WorkThe Vice is a small-batch Napa Valley winery founded in 2016 to make exceptional wine accessible. Each release comes from a single vineyard, bottled in limited, numbered batches, and each one needed its own personality while still feeling unmistakably The Vice.
As the brand’s long-term creative partner, I’ve led the house label system and more than a dozen limited-edition and private labels, including custom wines for Peter Luger, Lawry’s and Monte Carlo. The work extends to the Drink Better campaign, tasting room collateral, a hand-illustrated truck wrap, merchandise and the website.
